00:00:00 Thanks for joining me on Episode 5 86 a special rebroadcast of Episode 2 56 with Darryl Lions brought to you because of these uncertain times and Darryl's take on investing and looking for the future. It's fresh and different, and I wanted everyone to have a chance to hear it again. I'm Dara Lines, author of 18 to 80. I challenge you to invest in yourself, invest in others, develop your influence and impact the world by using your time, your talent and your treasures toe. Live out your calling.
00:00:34 Having the right behavior with your money is key to doing that, and one way to be inspired to do that is to listen to this. The inspired stewardship podcast with my friend Scott mater. I think that it's just so awesome to see that there's such a hunger for leadership in a hunger for somebody to provide direction. And so what did? The things I'm suggesting to answer Your question is, and I think we have to embrace our authenticity, who we are not worrying about trying to be somebody else. Welcome.
00:01:17 And thank you for joining us on the inspired stewardship podcast. If you truly desire to become the person who God wants you to be. Then you must learn to use your time, your talent and your treasures for your true calling. In the inspired storage of podcast, you will learn to invest in yourself, invest in others and develop your influence so that you can impact the world. In today's interview with Darryl Lions, he talks with you about developing your influence. Darryl shares with you his definition of leadership.
00:02:03 He gives you his best tips on how to grow your influence, and Darryl shares how story affects our relationship with money and lots more. One reason I like to bring you great interviews like the one you're gonna here today is because of the power in learning from others. Another great way to learn from others is through reading books. But if you're like most people today, you find it hard to find the time to sit down and read. And that's why today's podcast has brought to you by Audible Go to inspired stewardship dot com slash audible to sign up and you can get a 30 day free trial.
00:02:42 There's over 100 and 80,000 titles to choose from and instead of reading, you can listen your way toe. Learn from some of the greatest minds out there that's inspired. Stewardship dot com slash audible to get your free trial and listen to great books the same way you're listening to this podcast. He's an Arthur, a personal finance expert in an ambitious entrepreneur. Darryl Lions knows what it means to run a business and to live in the middle class. Now he's ready to help you achieve the dream of financial freedom so you can enjoy life.
00:03:20 Darryl San Antonio, Texas company packs Financial Group is a Inc 5000 fastest growing company and the best place to work. They're also a company that I work with. His work and his passion have allowed Daryl Toe also give back to his community, earning him the praise of the likes of Dave Ramsey and San Antonio Mayor Julian Castro. Darryl also helped establish a Eurasia award called The David Robinson Award that recognizes an athlete in Eurasia who shows character and athletic excellence. And Daryl's latest mission is to help redefine retirement, where we no longer think of retiring but rather pivot into the next chapter of life with purpose.
00:04:08 This idea is rooted in thousands of one on one conversations with people about money in the study of behavioral finance. Welcome to the show, Darryl. Thank you for having me. I'm I'm excited to have a conversation with you. Absolutely. And just to clarify When I said I work with packs, I'm one of y'all's clients. So I I appreciate you coming on as a guest. Ah, as opposed to just talking to you like I do occasionally as a client to you have some unique insight, don't you?
00:04:38 Yeah. I've seen both sides of your business, which which helps one thing that people often think of as developing their influence is being a leader. So how do you define leadership? No, really. Leadership is Tim, to me is translating a vision into reality. And and that's the best definition of ever seen in leadership. There's like you've probably read a ton of leadership books, but it's the reason that's important is because it starts with a vision. You have to have a vision of where you're going.
00:05:18 And we've heard in the scriptures that without vision, people perish. And so, as as a business owner as a leader.
00:05:25 You have to have a vision of where you're going in it. And if you don't spend time, um,
00:05:31 first of all, spent time, the word because, uh, it's sharper than a two edged sword,
00:05:37 And fear of the Lord is beginning of wisdom. So I hang out in the word of God a lot because actually,
00:05:43 I'll tell you also this when I'm worshipping God, I get visions From what? What? What the future looks like.
00:05:50 Now you say, Well, that's kind of okay. I mean, I'm not talking about hokey visions.
00:05:53 I'm just talking about ideas that popped in my head when I'm worshipping the Lord. It's amazing. So I spent some time.
00:05:58 I spent some time in the word of God I spent spent time worshipping him, and I often time to get a vision of of where we're going and it's amazing,
00:06:06 and it makes sense. It's not like even hard to digest. It just makes sense. And so I would not discount the supernatural in the in the idea of embracing a vision.
00:06:15 So if you're struggling with vision, spend some time with the Lords who it happens, test him in that area.
00:06:20 It's it's pretty remarkable. The other time is it's been some time in the industry whatever industry you're in,
00:06:26 get in industry groups and read stuff in the industry and try to get an idea of what trends are happening.
00:06:34 And I think as a leader you've gotten you gotta have a pulse of where the future, what the future looks like then crystallizing that vision which always has a degree of discomfort and risk and translating that into reality,
00:06:48 figuring out what steps are gonna take to get there and then executing those steps consistently, I I say that leader is a chief reminding officer,
00:06:58 always reminding people, this is the vision. This is where we're going. This is why we're doing what we're doing.
00:07:03 And so ah, a simple definition but complexity and it's in the implementation is ah, leader. Leadership is trans translating a vision into reality when someone really wants to grow in influence water one or two things that you suggest they focus on doing or learning.
00:07:29 Yeah, So, um, if you know if they want Oh, many times people want Oh, um grow,
00:07:37 grow it A TRIBE. We've heard tribes and have a TRIBE. People that follow. There's Ah, I find that there's a lot of a lot of amazing people out there now that are that have tribes and many of,
00:07:54 um it's so crazy. Many of them are ill equipped or not good communicators or don't have talent and it,
00:08:04 you know why I'm saying that is because it's cool because I can relate. I think that it's just so awesome to see that there's such a hunger for leadership and a hunger for somebody to provide direction.
00:08:19 And so what are the things I'm suggesting to answer? Your question is, as I think, we have to embrace our authenticity,
00:08:26 who we are not worrying about trying to be somebody else. If you're not a good communicator, improve on the skill set you have.
00:08:34 I mean, there's a certain there's a certain standard of competency in every field, so ghetto level of competency,
00:08:41 but be who you are, I said, Um, I used to spend a ton of time listening to a Max Lucado and Avery Aunty speak.
00:08:49 I would capture their every move, the way they articulated words and how they communicated on stage, and they're very different.
00:08:57 But But I spent countless hours because I could repeat a lot of their sentences that I spent less time hearing them and more time watching them.
00:09:06 But I got to the point saying, you know, God made me completely different. Now I'm gonna take a few nuggets from them,
00:09:10 but I'm just gonna be me. And so one of the things I would just encourage you. It's just a just to be who you are.
00:09:18 And then secondly, find a space. That a problem. You know, I don't ever like I don't prefer somebody having a solution Looking for a problem.
00:09:28 I've got a solution. You know, this is my solution, and I'm gonna go find problems out there and try toe solve it now,
00:09:34 find a problem and and be authentic in the desire to solve that problem. For people the by product and the scale in which you saw that problem is not that import.
00:09:49 If you're called to solve a problem that has a small scale, then you're called to serve a small community.
00:09:56 If you're called, if you're called to serve him solve a problem that has a very wide marketplace, then that's your role too.
00:10:03 But we all have our roles. But don't try to solve a problem that you're not called to solver or have a solution and try to solve problems.
00:10:09 Just find something that bothers you. You know, the the author of Home The Gospel He said, Lord,
00:10:16 break my heart for what breaks yours And if you pray that prayer Lord, just break my heart for what breaks yours and something breaks your heart And it could be human trafficking Or it could be substance abuse.
00:10:27 If that breaks your heart than hang out in that space, try to solve problems and just be yourself,
00:10:33 Carol, I think that all of us have an internal narrative, an internal story and dialogue when it comes to money.
00:10:43 Do you have any advice on how we can use that that money story to develop our influence and our behavior around money?
00:10:54 Yeah, we do all have money stories and many of them We have to. I think first of all,
00:10:57 we have to ask ourselves, Are they right? You know, we were all raised with care. Most of us were have parents or a parent or ah,
00:11:06 grand parent or whoever. And they and we were we have neither observed. Very few of us actually were taught about money.
00:11:15 Let's be riel. Many of us just observed it and then we created truce about money. I think it's very important week now in behavioral finance.
00:11:25 We call these heuristics or rules of thumb, and it's and they were routed and how we were raised.
00:11:31 And we've got to start with, you know, these things that are that I thought were true. Are they true with money?
00:11:37 Because, you know, I was at a sprint store the other day. I had to get a new phone,
00:11:41 and the lady was telling me about all these accessories to get how they were on sale, and they normally don't have him an inventory.
00:11:48 This is a great time to get it. And I go, You know, I it's $99. I could just use the ear buds that come with the with the phone,
00:11:55 and I don't need any extras or anything because, well, these were hardly in, and they're, you know,
00:12:00 they're $20 off. People wait for these. Well, I know, but I don't really need it.
00:12:06 And she goes, Well, you only live once. Okay? so I thought about that for a second.
00:12:11 She was nice person, probably 24 years old. That was her. That was her bias, right?
00:12:18 That was her rule of thumb, because the complexity of thinking about money does require a brain to hurt sometimes,
00:12:24 and we burn calories, thinking about it. We don't want to burn calories, thinking about money. So we lean onto these rules of thumb and heuristics and they misguide us.
00:12:33 And so I think it's important for us to say, you know, these rules of thumb that either I've heard.
00:12:38 But, hey, you only live once or even commercials. You even get influenced. There's a Coke commercial now that says,
00:12:45 Just be you. Well, we take that and we apply that as a za mantra for our decision making.
00:12:53 Just look, I'm gonna buy this because this is just me. So it's really, really, really important to say my money True is that I I manufactured that are part of my life story.
00:13:03 Are those really true, or are there better ways to make these decisions like a better rule of thumb might be based on my past experience?
00:13:13 Is this a wise thing to do. That's a better question to ask, then just be you based on my desire to leave a legacy.
00:13:20 Is this a wise thing to do? Oh, here's another question. How will this impact my future self?
00:13:28 Or how would this impact others? Or what are the indirect consequences of what I'm about to do? So those air better questions to ask.
00:13:37 And there's a rule of filters that I've created. There's about 10 filters in the book, 18 to 80 that I've created to help people make better decisions rather than ones that they were raised with.
00:13:48 That might be wrong, and so I think it's really important to take inventory of your life story and the money stories that you've heard and make sure they're accurate and they're wise.
00:13:59 So, Darryl, earlier you were talking about watching Dave Ramsey and Max Lakota and other speakers and kind of trying to learn from them.
00:14:07 And, of course, you've had opportunities to do public speaking. So do you have any tips for how people can develop their influence through speaking?
00:14:18 Yeah, So, first of all, I've really come a long way for speaking. I mean, I I'm still not you know there's money came from trembling hands.
00:14:27 Tiu. Now it's just sweaty Paul's. So that's why I've come a long way. And sometimes people ask when they say,
00:14:35 Man, you're just it's so natural for you. And I go, Holy cow. I was scared out of my blue jeans doing this and thank you.
00:14:42 Uh, but you know that the question is a twofold question. So how to develop your influence requires you to be good.
00:14:51 You know, I think I have some degree of skill set in there. The best thing you could possibly do to develop your skill set public speaking the best thing.
00:15:00 And this is from John Maxwell, Not me, is preparation. And I know that sounds overly simplistic,
00:15:05 but you really got to prepare. Um, when I was first Artie, public speaking, um, I was so bad that I would spend countless hours practicing the presentation over and over and over again,
00:15:18 so I might present it 10 times because I just didn't want to mess up so that that preparation, the idea preparing has really continued,
00:15:28 and it does take effort. But if you prepare, you find yourself in the midst of the hiccups you can move on and move through now.
00:15:38 As a result, you still have to find places to speak. And certainly the podcast community is one of the best places because many podcast host there's thousands and thousands and thousands,
00:15:50 and some are good and some are bad. I Scott, I'm not patronizing, but I wanted things I love about yours.
00:15:55 It's just the branding of it, messaging and the organization. It's really beautiful, but there's a lot of them out there that are not that good.
00:16:01 But many of them will will, What a guest. And so if you wanted to kind of get a practice,
00:16:06 you could get on a lot of podcasts shows. But that still might not do a good job because your community of influence might be local.
00:16:14 And so often times I've gone thio. I've gone to community leaders, and I've I've said I I've sat down with them and I'll tell you about those two leaders In just a minute.
00:16:28 I sat down with them and told them the message that I'm trying to portray, But it's mainly mainly the problem I'm trying to solve,
00:16:35 so I might say something like, you know, I'm really concerned about people in the decisions they're making behaviorally with their money right now.
00:16:43 And I have a message to share with them about how to solve that problem. And I'd like to share that with your And if the that problem resonates with their community,
00:16:54 they'll have me on and that you could go to local news stations. The morning shows like Great Day s A.
00:16:59 And San Antonio are many others. They're looking for speakers. So they say that your problem is authentic and you can communicate that the solutions to their audience,
00:17:08 they'll have you on chambers as well They'll have. Maybe not the main chamber stage, but maybe a little committee.
00:17:15 They might have you in there. And then, of course, local churches. Many local churches are looking for,
00:17:21 uh, uh, people to come in and speak to their small groups to kind of break up the monotony of a small group and speak if if you have a problem that can help help their small group.
00:17:32 So you do have to be diligent in this space, and you do have to make a lot of mistakes.
00:17:36 You have to fumble, but but really The key is, is preparing your message and then going out to you know whether it's chambers,
00:17:43 churches or podcast host and even morning talk show host those four on and kicking the tires and getting rejected and then keep pushing.
00:17:51 Keep pushing through that. Yeah, John Maxwell is one of my my mentors. And I've had the pleasure of being in a small room where there was only,
00:18:02 you know, a few of us and John after a speaking event and getting to sit down and actually have a a fairly intimate conversation with them and one of the things I challenged him.
00:18:12 Honest. I said, You know, John, if you go read all of these books on how to speak and what to do and all of this sort of stuff that you get up on stage in front of 5000 people and you break every single rule said,
00:18:26 How do you do that? He said. I have prepared and delivered hundreds of thousands of speeches. I get to break the rules now,
00:18:37 you know, and it's just that epiphany of Oh, you got to get good. First I get it,
00:18:44 you know it. Spend the time to get good and then you can break the rules. It's great point.
00:18:49 Yeah, because I can use, you know, my oftentimes I'll use in presentation strategic, us and arms and Snowden and I have to do in the right context.
00:19:01 But my my staff will catch me now because they they oftentimes will be a good critic for me. They say I like that stutter.
00:19:08 It looked like you were trying to create a degree of authenticity to your presentations. That yeah, thanks for catching that.
00:19:13 So, yeah, he I could see that, and that's fun. I can't believe he could pull it off.
00:19:17 That's like the, uh, the Nirvana is public speaking to be able to do that so well, I mean,
00:19:22 it's amazing that he does. He's these brilliant man. Yeah, if if you haven't watched John speak,
00:19:29 go on YouTube and find, you know, some of his presentations and he's just he's masterful at communicating and and he's somebody I greatly admire in that area.
00:19:40 The other trick I've done on I've shared this before on the podcast, but I'll share it again because it's relevant.
00:19:45 Tow The conversation we were just having is I actually like going on YouTube and finding people delivering speeches in languages I don't understand.
00:19:55 So like someone delivering a speech in Korean and I will watch the speech and listen to the sound. But I literally don't understand a single word they're saying and you know,
00:20:05 subtitles or turned subtitles off and what I'm watching. The reason I do that because I want to hear inflection.
00:20:11 I want to hear tone. I want to see body language. And I can do that in that context,
00:20:16 without worrying about trying to process content, if that makes sense. So it's a way of watching how someone speaks without getting cluttered with what they're saying.
00:20:25 That makes sense. It's very cool. Yeah, I get that So you can connect with Darryl by following him on Lincoln as Darrel W.
00:20:35 Lions. And just because he's got a couple of unusual spellings. Darryl is d a R R y l and Lyons is L Y O N s.
00:20:47 And so that's Darrel W. Lions or on his Twitter as Pac's financial group with the group is G R P.
00:20:56 So that's packs financial g, R P at Facebook Packs Financial Group, and you can also find Darryl over at his website.
00:21:04 That's kind of the home base, and you can find links to all of this. Of course, in our show.
00:21:07 Notes over It inspired stewardship, but his website is pax financial group dot com. Darryl, is there anything that you'd like to add?
00:21:16 Yeah. So I set up a link for your listeners Packs financial group dot com slash inspired. And in that leak,
00:21:26 there's, uh I have a video that will inform you of whether or not Social Security will be there.
00:21:32 Um, I have a 40 point pivot checklist as well, and so you can find that there. And we should also,
00:21:38 um, have a link. If we don't have it up, let me know. But we should have it out by the time you get on there,
00:21:45 because my next book, 18 to 80 will be out, and you should be able to grab it on there.
00:21:51 But if not, you'll be able to get it on Amazon. Just searchin 18 to a t t 0 18 to 80.
00:21:57 Um, and that's a helpful resource for you as well. Thanks so much for listening to the inspired stewardship podcast as a subscriber and listener.
00:22:14 We challenge you to not just sit back and passively listen. But act on what you've heard and find a way toe Live your calling.
00:22:24 If you enjoyed this episode, please, please do us a favor. Go over to inspired stewardship dot com slash iTunes rate all one word iTunes rate.
00:22:39 It will take you through how to leave a rating and review and how to make sure you're subscribe to the podcast so that you can get every episode as it comes out in your feet until next time investor time,
00:22:53 your talent and your treasures develop your influence and impact world way.

00:00:00 Thanks for joining us on Episode 5 66 of the inspired Stewardship podcast. I'm Ryan, England, With Core Matters and the blue collar culture podcast. I challenge you to invest in yourself, investing others develop your influence and impact the world by using your time, your talent and your treasures to live out your calling. Having the ability to grow much yourself and your business is key. And one way to be inspired to do that is to listen to this inspired stewardship podcast with my friend Scott made her way, have that mindset of like I'm here to help my employees master their craft,
00:00:47 make the calls themselves and be confident the decisions they're making giving them purposes, toe why we're doing what we're doing when we come at it. From that perspective, I think the level of influence you're gonna have over the team is just gonna be exponential. That point. Welcome. And thank you for joining us on the inspired stewardship podcast. If you truly desire to become the person who God wants you to be, then you must learn to use your time, your talent and your treasures for your true calling in the inspired stewardship podcast will learn to invest in yourself,
00:01:22 invest in others and develop your influence so that you can impact the work. In today's interview with Ryan England, Ryan and I talk with you about developing your influence. Ryan shares with you his definition of leadership, and Ryan and I also talked with you about having a coaching mindset. And then Ryan shares how his company core matters, helps business owners focus on sustainability and lots more. One reason I like to bring you great interviews like the one you're gonna here today is because of the power in learning from others.
00:02:04 Another great way to learn from others is through reading books. But if you're like most people today, you find it hard to find the time to sit down and read. And that's why today's podcast has brought to you by audible Go to inspired stewardship dot com slash audible to sign up, and you can get a 30 day free trial. There's over 100 and 80,000 titles to choose from, and instead of reading, you can listen your way toe. Learn from some of the greatest minds out there that's inspired.
00:02:37 Stewardship dot com slash audible to get your free trial and listen to great books the same way you're listening to this podcast. Ryan has the perfect background to be doing what he is doing and, more importantly, the results that he has really show it. Ryan has worked in corporate America for well over a decade. He learned how they attract top talent, and then he repeatedly built top performing teams, and then they oftentimes got messed up and crushed by the corporate reshuffles that happened. I have been there to Ryan,
00:03:12 set out to build his own Dream Team and start a digital marketing company, and his client started seeing great returns on that investment as they worked with him in the marketing efforts that he was doing. But then it's Their businesses were growing, and so was Ryan's. He started getting those phone calls clients would call, and they would explain that they needed to back out of the marketing of their business because they didn't actually have enough people or the team that they needed to do the work. And Ryan became determined to help these clients continue growing and set out on a journey to build a system that could help any company attract,
00:03:51 hire and retain as much front line top talent as they needed. And now he's worked out a proven process that gets these results for companies all the time. Welcome to the show, Ryan. Thanks, Scott, for having me. So, Ryan, when we talk about developing your influence immediately, a lot of times, that word being a leader comes to mind. We've talked about leadership the last few weeks, but how would you actually define leadership? Mmm. You know, I just think of some of the books that I've read and,
00:04:34 you know, the level five leader of Jim Collins talks about that. John Maxwell talks aboutthe level five leader. Uh, honestly, I think you know, I talk a lot about servant leadership. How Jesus great example of a servant leader, but beating from behind. Like a lot of times, I think people think that leadership means you're the boss. You're in charge, you're at the top of the pyramid and I find that a lot of times that's ah,
00:05:02 that's a title. That's like forced leadership. I think that's like level to one or two leaderships. Ah,
00:05:08 positional leadership, right? Yeah, and that's that's not what it is. I mean, people just I think that great leaders and leadership in this case is when people know that you're willing to put their needs in front of yours,
00:05:24 they're gonna follow you. And I think John Maxwell says it great. You know, use any leader that says Leadership is lonely isn't really a leader,
00:05:32 because by definition, to be a leader, you have to have followers. And if you have followers,
00:05:36 it's not that lonely. Um, so I think that leadership is definitely I mean, being a leader is definitely something that you earned.
00:05:44 Uh, you know, positional leadership is it's great. It works, but people aren't bought in. And I think when you get people bought into the direction you're going or the direction you're willing to take them,
00:05:58 I think people will follow you just more naturally, serving them, being there for them, putting their needs in front of yours.
00:06:04 I mean, that's what makes great leaders as a business owner, you know, a lot of times we have to look to find ways to influence inside our business,
00:06:14 influence our team. Sometimes it's our spouse, depending where we are in that journey So how can having a coaching mindset help folks influence their team members,
00:06:27 their spouse, those folks around them? One of the things about coaches there's this big misperception is that,
00:06:37 uh, coaches don't know how to play the game. And I think if that were true, you wouldn't be a good coach.
00:06:45 Uh, we know how the game's played. We know how to play the game. We might not play it as well.
00:06:50 We might not be a star athlete, but we understand the game, and I think one of the best things about the best coaches are the ones that are able to work individually with people.
00:07:04 So I've got a client right now. That is great at change table of it. In fact, they like we haven't changed in the last week.
00:07:12 We need to change. We need to make things better, but he's really good at it because he thinks,
00:07:17 what's the impact to the team when I change? Uh huh. And so he starts thinking about others.
00:07:22 And when he looked at the team, he says, Well, you know what? Me char director's gonna love this change,
00:07:27 but my general manager is gonna hate it Why don't the three of us get in a room and have that conversation and he starts coaching them through it?
00:07:36 He starts getting the HR manager to say, Hey, you know what? I can support the general manager a little bit by doing this,
00:07:41 and he lets them solve the problem. And I think that when you want influence inside your team, it's really giving them that autonomy.
00:07:50 Uh, hey, to make those decisions on their own. Very rarely do I see good coaches, you know,
00:07:58 wagging their finger at somebody saying, You must do this sometimes we have to. Sometimes it's tough love,
00:08:05 but that coaching mindset is really about How do you teach them to fish? How do you empower them to make the decisions?
00:08:14 How do you let them feel in control? It's ah, Dan Pink wrote a book called Dr Talks about Mastery,
00:08:23 Autonomy and Purpose. And as coaches, if we have that mindset of like, I'm here to help my employees master their craft,
00:08:33 make the calls themselves and be confident the decisions they're making, giving them purposes toe why we're doing what we're doing and we come at it from that perspective.
00:08:42 Uh, I think the level of influence you're gonna have over the team is just gonna be exponential. That point,
00:08:50 so is part of what you do over at the core matters. I know your focus. A lot of times for business owners is on growth,
00:08:59 but also on sustainability. How can business owners really begin to look at their influence? Look at what they're doing and think beyond just growing their business,
00:09:12 but actually begin to look at sustaining their business within their circle of influence, but within what they're doing?
00:09:19 Yeah, I think there's a few different areas that all of us business owners have influence in and being able to recognize the level of influence you have in each one.
00:09:29 So a za business owner, we have influence over our team. That's it. It's an easy one.
00:09:35 It's an obvious one. We have influence over our customers, another easy, obvious one. But I think a lot of times people forget that they have influence over their team members.
00:09:43 Families. You know, when you hire somebody, you're not just hiring them. You're hiring their whole family.
00:09:49 We talked about earlier. The the influence that a spouse or family members can have over an employee's performance and so understanding that where you really have influence,
00:10:03 I think, is really important. Uh, you have influence over your vendors, your suppliers, and I think that understanding that if you're having struggles with the suppliers,
00:10:15 they see this a lot of business, and I will have a challenge with the supplier. And they'll just say,
00:10:20 You know what? Forget it. I'm gonna go find another supplier, maybe one that's bigger, that comm better serve me.
00:10:26 That has a bigger team, and they forget that that smaller supplier might be a family owned business like you have influence over that business and that that supply chain,
00:10:38 uh, I think also to as are companies grow and people start to recognize who we are. We get a little bit more of brand awareness all of a sudden in the community,
00:10:49 there's more trucks on the road, or there's more billboards, or there's more talk about the company that you have influence,
00:10:56 and especially for Christian business owners. I think this is a real challenge is how do you bring your faith into the business and have that level of influence that God wants you to have with the business and just having integrity in that.
00:11:15 If people know you're a Christian business owner, they're looking to you to say, Okay, show me the example.
00:11:20 Show me the way and realizing that you have influence over other Christian business owners that are struggling and challenged with this secular culture,
00:11:28 ideal of businesses should be about profits and not people. You know, businesses should be about of making an impact,
00:11:36 no matter what the cost. And, uh, you're influencing people whether you know it or not. Think God's definitely got a plan for me in my business.
00:11:46 And I think about, you know, I've got a client that has almost 200 employees. There's 200 families that I have influence over.
00:11:55 They're not my employees. Yeah, but if I'm influencing my client, my client is influencing them, and those team members are influencing their families.
00:12:03 Like, just think about the exponential reach that I have. So, making sure that I I I stay in integrity,
00:12:11 and I remember, uh, you know, what kind of image do I wanna have? What kind of influence?
00:12:16 So I wanna have because that the reach is just so great. So Ryan, I know you've got a book coming out,
00:12:25 and, you know, the story is always that almost 80% of people say that they want to write a book.
00:12:31 They've got a book inside themselves living in there. Can you talk a little bit about how writing can be used as a tool to expand our influence?
00:12:41 I mean, any tips that you have for that person that says I've got a book inside myself, but they've been able to get it out yet.
00:12:49 Oh, just to be clear, minds not out yet either. So, uh, Onda writing process you?
00:12:56 I just said that it's coming out later this year. So now you actually have to follow through on that.
00:13:00 I don't know. It will be out later this year. Absolutely. But I will tell you that,
00:13:04 um, you know, they say in business that everything takes twice as long and cost twice as much.
00:13:09 Yeah, I think it's really conservative because I've been doing this a long time, and I think sometimes it's definitely more than that.
00:13:16 And I think writing the book is is the same way. It's gonna take twice as long, and it's gonna take twice as much effort probably cost five times worth,
00:13:24 and you think it will. But here's one of the things that I challenge people to dio that say they have a book inside them and we've actually had some clients who have done this back when we were doing the digital marketing is,
00:13:36 um, you know, some people say that blog's air not in favour anymore, and people don't really read blog's anywhere.
00:13:42 They listen to podcasts now they watch videos, and I don't find that to be true. Actually, Ah,
00:13:47 we get a lot of great results from clients over the box. But if you could spend an hour a week writing one block article,
00:13:56 it's 500 words or so. If you did that for a whole year, you'd have 25,000 words written.
00:14:08 You did that for two years. You have 50 1000 words written. That's a book, right? You know.
00:14:15 So I think don't look at that book is a 200 page, 50,000 word project. Look at it as 500 word articles that you can then take those 200 bog articles,
00:14:27 send him to an editor and say, make a book for May. Uh, and I think it's back to that analogy of,
00:14:34 ah, how do you do an elephant? One bite at a time. And it's the same thing with how do you write a book?
00:14:42 One page at a time? And so, uh, when you're doing that, blawg are the block.
00:14:50 I mean, people are getting to read your book and your thoughts and your ideas every week. They're not waiting for this Grand Matt manuscript that you've been working on for years.
00:15:00 Uh, you know, one of the blog's that I just started following and it's a book in my library to read Is Atomic Habits by James Clear and of Great Boaz.
00:15:10 Look at his story of he started blocking eight years ago, and he developed his influence blogging and writing articles.
00:15:19 And then, six years later he's like, You know what? I got enough content here to write a book,
00:15:23 and he took the best of his stuff over the last six years and wrote a book. Ah, and so I think that there's ways to really use writing as a way to expand your influence.
00:15:35 And instead of waiting for that book to come out you know, right. Small social media posts, right.
00:15:40 Small block articles of sharing a newsletter of ideas and thoughts that you have. Uh, for those of you out there that are quick starts for anybody that's familiar with Colby,
00:15:52 Uh, it's ah, it's a great personality test to talk about how we do what we do. Well,
00:15:58 I'm a quick start, very high quick start, which means I've got 20 ideas before I eat breakfast.
00:16:04 19 of them are awful, but there's gold in one of them. And if I just take those ideas and I just put them out there to the world and let the world sift through which ones are good and which ones aren't,
00:16:15 uh, I'll not only be able to capture that influence, but over time I'll be able to write that book.
00:16:20 So, uh, you know another thing for me that writing the book is done is it helped me get really clear on my messaging.
00:16:28 Writing has helped me get really, really clear on how I communicate and the way I communicate what I d'oh of and the ideas that I have,
00:16:38 because I write the book and read it and go, I would never want to read this book. So I have to rewrite it and figure out How would I communicate this message in a way that is impactful and brings value to people?
00:16:52 Because I don't want to write a book just for the sake of writing a book? There's too many of those out there.
00:16:56 Yeah, so really think about the impact that it's gonna have on the people reading it. I think the influence will come.
00:17:06 You can follow Ryan over on linked in He's Ryan, England spelt e N G L. I. In on Facebook.
00:17:15 He's the core matters. Of course, he could find his website and more about his business over at the core matters dot com.
00:17:23 If you wanna find the podcast or the book is that's coming out, that's found over a blue collar culture dot com.
00:17:30 And of course, I'll have links to all of this over in the show notes as well. Thanks so much for listening to the inspired stewardship Podcast.
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