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Episode 576: {Rebroadcast} Invest in Yourself – Interview with Darryl Lyons Author of “18 to 80″– Part 1

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Join us today for a special Rebroadcast of Part 1 of the Interview with Darryl Lyons, Author of "18 to 80" and co-owner of PAX Financial...

This is Part 1 of the interview I had with speaker, author, and small business owner Darryl Lyons.  

In today’s interview with Darryl Lyons, he talks with you about investing in yourself.  Darryl talks with you about money challenges unique to the middle class and why they are so much more challenging today.  He and I share with you what behavioral finance is and why that should matter to you.  He also talks about how finances affect you as a small business owner or if you even want to ever be a business owner and more.  

Join in on the Chat below.

00:00:00 Thanks for joining me on Episode 5 76 A special rebroadcast of Episode 2 56 with Darryl Lions brought to you because of these uncertain times and Darryl's take on investing and looking for the future. It's fresh and different, and I wanted everyone to have a chance to hear it again. I'm Daryl Lines, author of 18 to 80. I challenge you to invest in yourself, invest in others, develop your influence and impact the world by using your time, your talent and your treasures toe. Live out your calling.
00:00:34 Having the right behavior with your money is key to doing that, and one way to be inspired to do that is to listen to this. The inspired stewardship podcast with my friend Scott made her, and what happens physiologically is many times we get a little dopamine burst and it feels good to make purchases, and we do this on Amazon all the time and it feels good. And then the package comes in and we open the package and that feels good and we get that dopamine burst when we open the package.
00:01:12 Then we got to do it again and again and again, again and the marketing firms. They have got the middle class in a place that's real struggle. Welcome and thank you for joining us on the inspired stewardship podcast. If you truly desire to become the person who God wants you to be, then you must learn to use your time, your talent and your treasures for your true calling in. The inspired Searchie podcast will learn to invest in yourself, invest in others and develop your influence so that you can impact that way.
00:01:52 In today's interview with Darryl Lions, he talks with you about investing in yourself. Darrell talks with you about money, challenges that are unique to the middle class, what behavioral finance is and why that matters and how finances can affect you as a small business owner and lots more. One reason I like to bring you great interviews like the one you're gonna here today is because of the power in learning from others. Another great way to learn from others is through reading books. But if you're like most people today,
00:02:28 you find it hard to find the time to sit down and read. And that's why today's podcast is brought to you by audible. Go to inspired stewardship dot com slash audible to sign up, and you can get a 30 day free trial. There's over 100 and 80,000 titles to choose from, and instead of reading, you can listen your way toe. Learn from some of the greatest minds out there that's inspired. Stewardship dot com slash audible to get your free trial and listen to great books the same way you're listening to this podcast.
00:03:03 So if you've ever felt like there were money challenges that were unique to the middle class, well, you're right, Darryl. You've worked with thousands of middle class families and their money. My wife and I are one of them. Can you talk about what you've learned about the unique challenges that face the middle class with their money? So the middle class is really there's a real problem here, and I want to make sure I'm clear. The reason I'm focusing on the middle class is not an indictment of social classes because you know it would imply that the maybe a lower class or upper classes it's less than and it's really not the case,
00:03:40 you know, maybe a lower class. Those that just simply socio economic conditions. They just have different needs. Those that mainly rely on government subsidies to maintain their standard of living. There's just different needs, whereas the upper class those maybe with yachts stay, they have different needs. So when I, when I really focus in on the middle class, is because I want to get focus of conversation and then eat the middle class are really challenging and they're particularly challenging today in 1975 our savings rate, we're saving 17% of our income,
00:04:11 and today we're saving 3.5%. And it's not because we have less information than we did in the seventies or eighties or nineties. We have way more information that there's really something else going on there and the middle class, Uh, there we I'm in. I'm there as well are really getting smoked with our money. And it's really becoming a problem with health insurance premiums and health care costs rising and, you know, tax challenges and and then uh, and then just swiping or debit card too much. You know,
00:04:42 there's just so many challenges, and I really want to address the middle class and see if I could help So Darryl in in 18 80. I know your focus is on this, this topic of behavioral finance. So what are some of those most common behavioral money mistakes? Maybe from the middle class. And? And how can we recognize and fix them? Yeah, so there's so many. And behavioral finance is the collision. It's a study that started in again in the seventies. Daniel Kahneman and TRIBE Pinsky.
00:05:15 Really? You know, if you really look at behavioral finance and studied in seven, started in 17 76 with the guy named Adam Smith,
00:05:21 wealthy nations, but it really didn't get a lot of momentum until the seventies, and then just lately it's got a tremendous amount of momentum.
00:05:31 Uh, they're so much study in this space, and the reason being is behavior is the one thing that we need to fix.
00:05:40 I talked about information making change in the middle class lives, and it's not working information. You know,
00:05:48 we have more information, but it's not moving the needle. It's behavior that has to change. And so,
00:05:53 as an example to answer your question directly, we swipe our debit cards so quickly. Now you know when in back when we had to break a 20 at McDonald's.
00:06:05 McDonald's, since that time makes $3.50 more per transaction because people are no longer pausing and thinking about what they're purchasing.
00:06:18 There's no friction to are buying anymore. And so, as a result of all this one click pay on Amazon and all these,
00:06:25 all these even optical purchases are on your watch because there's no friction. Are purchasing is much quicker, much faster.
00:06:31 And there's zero thought, and what happens physiologically is many times we get a little dopamine burst and it feels good to make purchases.
00:06:40 And we do this on Amazon all the time and it feels good. And then the package comes in and we open the package and that feels good.
00:06:47 And we get that dopamine burst when we open the package. And then we got to do it again and again and again,
00:06:52 again. And and the marketing firms they have got the middle class in a place that's real struggle. Fact.
00:06:58 One marketing company I heard of. They'll pump the smell of apple pies in an appliance store, and sales will go up 23% And so these marketing firms,
00:07:08 they know middle class, and they know that we will not pause and there's no friction to are buying and we love it.
00:07:13 And we're addicted to this dopamine burst and for, you know, we wake up and we have zero money to give zero money to say and zero money to invest,
00:07:21 and we wonder where it all went. And it just goes so fast. It's so easy and I'm subject to.
00:07:28 This just is just as much as anybody else I have to think about before I buy something. I have to think about it.
00:07:33 Do I need it? Do I love it? And I have to be very careful, just like everyone else.
00:07:37 We're really it's a real problem for the middle class. That's one behavioral finance issue that we're dealing with.
00:07:44 If you look at the study behavioral finance, there's over 100 of them and they're described in various ways,
00:07:48 but that's just one of many. Some of them are in our investing strategy and some of them are in our purchasing.
00:07:56 Some of them are rooted in the way of our parents raised us and we lean on a heuristics or biases to make decisions based on how we were raised.
00:08:03 And so this study behavioral finance really gets deep. But but AKI, one that your audience should know about is the challenges of marketing being very aggressive towards the middle class and us having no pause and no friction in our purchasing.
00:08:18 That's probably the one that people can start thinking about deeply now, absolutely, and I love that term that the friction not being there.
00:08:28 That's one of those things that I've talked about before on the podcast and I've talked with the coaching clients is,
00:08:34 you know, oftentimes we think of friction is only bad, and we don't think of the fact that sometimes you want to create friction in a system or in the process,
00:08:45 because it slows you down and causes you to think. And then and then there's other times that you want to get rid of friction so that makes things run smoother and run,
00:08:54 makes everything happen without thought, so to speak. But But this idea of no friction around our spending,
00:09:02 you know, I've seen that Ah, I've worked with folks on their budgets and and I'm sure you've seen through all of the clients that you've seen where,
00:09:11 like eating out, seems to be the most common area of over spending. And it's exactly what you were talking about.
00:09:16 There's no friction there. We just swipe the card and grab the meal, and off we go. It's so true.
00:09:21 And Scott is funny because it was you. I think it might have been. God's time flies now,
00:09:26 but I think it was 2016 that first time in our country ever. That dining out exceeded eating at home the first time in our country ever.
00:09:35 And so we, uh, we really Army people. It's funny because I'll have conversations many times because we manage a lot of people's money and they'll say,
00:09:45 You know, I'm really concerned about the markets. There's a lot of problems and there's real concern and and I need a dress those I can't just discount it,
00:09:52 but I go Have you looked at the chili's parking lot lately? I think we're doing okay. Let me just look at Target and chilies.
00:10:00 We're we're doing all right. And I know the thought of concerns about marketer rooted in the future, not in present,
00:10:07 but but The reality is is that, you know we're doing okay is a country and we're spending aton of money at these restaurants,
00:10:13 and it's I say, This is such a corny joke. It's like a dad joke, but it's eating our lunch,
00:10:18 you know, it really is no way in the middle class. We need to get a handle on this one,
00:10:23 and that includes, you know, alcohol purchases. And I always tell people, You know, if you could just drink some water if you're going out to eat,
00:10:30 if you can commit to split, you know that's a that's a strategy to save you some money and some calories.
00:10:36 I've got a family of six, and it is no joke when we eat out. It is expensive every time,
00:10:42 and that's something we we think about it. I actually sit down with my kids and I tell him how much it costs to eat out.
00:10:48 And I tell him, You know, menu items on as a parent, that's, you know that's a that's a useful opportunity.
00:10:54 Don't dine out just for education purposes, but if you are dining out, you have kids. Use it as an opportunity to share with them how things costs and menu items and use that opportunity to teach them so they don't make mistakes.
00:11:06 You made right? Absolutely, Absolutely. So if you're a small business owner or if you ever want to be,
00:11:16 then Darryl has some great advice for you. There are what are some of the most common financial mistakes that small business owners make?
00:11:25 Oh, my goodness. Well, so I'm a business owner, right? Um, and so I have been for 12 years,
00:11:32 and I am I tell you what. It's It's not easy being a business owner, the degree of anxiety and worry that exists.
00:11:40 And, um, I think if I could go back again and do it again, the one thing I would do differently is I wouldn't worry.
00:11:49 I know that. I know that sounds so easy, you know, after you have on established company.
00:11:56 But I think about, um, the idea of worry and how it was rooted in my lack of faith and God and,
00:12:05 you know, me, just trying to put everything on my own shoulders. And so I think if I and even then,
00:12:12 uh what type of decisions did I make? Rooted and worry. So I think if I go back again,
00:12:18 one of things I would do different is just not worry in the midst of the chaos that that really did me no good except caused me to make decisions that are rooted in fear or worry and not logical decisions.
00:12:30 You know, there's wisdom and a CZ we know the Scripture says there's wisdom in the council that advisors so I would have spent more time with advisors,
00:12:37 which is something that I've learned over the years of just leaning on people more and more for advice. One of the one of the things that I try to do as much as possible is is ask a child whenever I'm stuck in a difficult decision.
00:12:51 I ask a child a friend in a sage. And the reason that I would suggest asking three those three people is because if you can articulate a complex topic to a child,
00:13:02 then you have been able to understand it well, thehe bility. To articulate something complex in a simple way usually means you.
00:13:11 You get it, then asking a friend somebody who knows you is important because they know you and then asking a stage.
00:13:18 Somebody who's wise, who's been there before makes logical sense. And so I think, you know, if I were to go back.
00:13:25 Ah, and most business owners. I see this justice Well, um, worrying really is problematic And not leaning into the Council of Advisers and trusting in him through the process is something that I would definitely go back and do differently.
00:13:42 The other thing I would, I would say, that is a problem for business owners is Ah, is the challenge of of hiring,
00:13:51 of getting the right people on the bus as we know Jim Collins talks a lot about. It's a real problem,
00:13:56 you know. What I used to do when I hired somebody is I would I would look at him and I said,
00:14:01 me and they've got some talent. They are good people, but they had problems. They were like they were a train wreck.
00:14:08 And I say, You know what? I could fix this person. If they came in my business,
00:14:13 I can fix him and everything will be okay. I've learned that I can't fix people. They come in with their mess.
00:14:19 They bring their messed of work. And so I've stopped. I've actually literally stopped hiring people because my team does a better job of being an advocate for me.
00:14:28 Then I would for me many times I look at people and I see the best in them and I want to fix him.
00:14:32 And so that's just that that just doesn't work as a person who hires people. So now I don't hire people anymore.
00:14:38 And the last thing I would say is certainly cash flow. Um, of course I'm a finance guy,
00:14:42 so I can't have to mention cash flow for small business owners. And it's really, really important that you pay attention,
00:14:47 cash flow. I look at my bank account every Monday and I don't worry about it, but I make sure it holds on it.
00:14:52 I know that my company's burn right, how much money we burn each month, and I make sure our taxes are paid.
00:14:58 I said it's set money aside every month for taxes, and I make sure that his money those monies get sent to the I.
00:15:03 R. S and so paying attention to cash flow is really critical, totally depending on somebody else. To do everything is is dangerous because I've seen you probably seen this over the years that key people who we trusted made mistakes or or stole or,
00:15:21 um or just richest negligent. But the consequence falls in the hands of the owner who's responsible for paying those taxes.
00:15:30 And so if you have people that are hanging taxes for you, trust but verify, like Ronald Reagan said trust,
00:15:36 but verify them. So those three things I would say is I would say less worry. I would say in your hiring process,
00:15:43 maybe even have somebody else do that for you. If you're not good at it and then make sure you get your taxes pay,
00:15:48 huh? Yeah, I think I actually had this conversation with a friend who is also a small business owner just the other day about,
00:15:56 you know, they said, Well, I really hate you know the accounting. I hate the numbers.
00:16:00 I hate cash flow. I hate all of this stuff. I'm just gonna outsource all of it and then let them do all of it.
00:16:05 And I'm like, you know, even if you outsource it, which is fine, you know, that's a good thing.
00:16:10 You need higher bookkeeper. C P A. whatever. That's all good. But you still have to know your numbers.
00:16:16 You know, it doesn't abdicate you from the responsibility of knowing the flow of money in your business. And if all you do is just give it away and say,
00:16:24 Here you run all of that, you're just the potential of problems is astronomical. Ah, and it was It was interesting to challenge them on that because they really weren't thinking that way.
00:16:37 But it's true. You've seen it. I've seen it. It happens all the time. Does? Yep.
00:16:43 My great. So, Darryl, if you had to share your top two or three resource is that everyone should use to invest in themselves.
00:16:51 What would those be? Yes, I would. So I wrote my first book was small business Big Pressure,
00:16:59 and that was written several years ago. And I always told people that that book was is if the if these three people had a baby together,
00:17:10 that this would be their baby. This book and those three people are Dave Ramsey. His total money makeover in his curriculum,
00:17:18 Financial Peace University, highly recommended Jim Collins really love his stuff from good to great. Um, in his research on small business.
00:17:28 It's you could nerd out on his stuff, but it's really, really good. And then Bill Lovelace,
00:17:32 who is a spiritual mentor mind crisis Life Ministry If those three people got together and wrote a book, it would come out.
00:17:38 Small business, big pressure. Um, but, you know, if you're gonna if I really think all three of them have in and of themselves have very useful content,
00:17:47 of course, Dave Ramsey's Financial Peace University. Most people know about that, but if you haven't been through that with your spouse,
00:17:53 highly recommend it worth time and effort. Jim Collins grabbing one of his books, You're gonna you're gonna learn new nomenclature that business owners today used regularly.
00:18:05 You know, if we talk about, get off the right seat and get on the right seat, you don't know what they're talking about.
00:18:10 It's because you haven't read Jim Collins stuff. And so now business owners were using his language almost that as though it's business language today,
00:18:17 and you need to you need to get up to speed with Jim Collins work and then Bill Loveless Crisis Life Ministries absolutely changed my life.
00:18:24 It's not it's not bill that did it, but it got through Bill, and there's plenty of resource is to either start a Bible study or jump into his Bible studies or his conferences.
00:18:33 He's located in San Antonio, and he's a good man, and he's really changing the lives of a lot of a lot of people in San Antonio,
00:18:40 just kind of under the radar. So you can connect with Darryl by following him on Lincoln as Darrel W.
00:18:47 Lions. And just because he's got a couple of unusual spellings. Darryl is d a R R y l and Lyons is L Y O N s.
00:18:59 And so that's Darrel W. Lions. Or on his Twitter as Pac's financial group with the group is G R P.
00:19:08 So that's packs financial g, R p at Facebook Packs Financial Group, and you can also find Darryl over at his website.
00:19:16 That's kind of the home base, and you can find links to all of this, Of course, in our show,
00:19:19 notes over It inspired stewardship, but his website is pax financial group dot com. Darryl, is there anything that you'd like to add?
00:19:28 Yeah. So I set up a link for your listeners packs financial group dot com slash inspired. And in that link,
00:19:38 there's, uh I have a video that will inform you of whether or not Social Security will be there.
00:19:44 Um, I have a 40 point pivot checklist as well, and so you can find that there. And we should also,
00:19:50 um, have a link. If we don't have it up, let me know. But we should have it out by the time you get on there,
00:19:56 because my next book, 18 to 80 will be out, and you should be able to grab it on there.
00:20:02 But if not, you'll be able to get it on Amazon. Just searchin 18 to a t t 0 18 to 80.
00:20:09 Um, and that's a helpful resource for you as well. Thanks so much for listening to the inspired stewardship Podcast.
00:20:24 As a subscriber and listener, we challenge you to not just sit back and passively listen, but act on what you've heard and find a way toe live your calling.
00:20:36 If you enjoyed this episode, please, please do us a favor. Go over to inspired stewardship dot com slash iTunes rate all one word iTunes rate.
00:20:51 It'll take you through how to leave a rating and review and how to make sure you're subscribe to the podcast so that you can get every episode as it comes out in your feet until next time investor time,
00:21:05 your talent and your treasures develop your influence and impact world.

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In today's episode, I ask Darryl ​about:

  • Money challenges unique to the middle class...
  • What behavioral finance is and why that matters...
  • How finances affects you as a small business owner...
  • and more.....

Some of the Resources recommended in this episode: 

I make a commission for purchases made through the following link.

Many times we get a little Dopamine burst and it feels good to make purchases.  And then we have to do it again... and the marketing firms know this... - Darryl Lyons

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You can connect with Darryl using the resources below:

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Episode 571: Impact the World – Interview with Ryan Englin – Part 4

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Join us today for Part 4 of the Interview with Ryan Englin, host of the Blue Collar Culture Podcast...

This is Part 4 of the interview I had with speaker, business owner, podcast host, and great guy Ryan Englin.  

In today’s interview with Ryan Englin, Ryan and I talk with you about impacting the world.  Ryan shares some of his top principles you need to learn to impact the world.  Ryan shares with you his definition of stewardship and what he hopes to leave as his legacy and lots more…

Join in on the Chat below.

00:00:00 Thanks for joining us on Episode 5 71 of the inspired stewardship podcast. I'm Ryan, England, With Core Matters and the blue collar culture podcast. I challenge you to invest in yourself, investing others, develop your influence and impact the world by using your time, your talent and your treasures to live out your calling. Having the ability to grow much yourself and your business is key. And one way to be inspired to do that is to listen to this the inspired stewardship podcast with my friend Scott made her and I get this 16% pay raise right around the time I'm going.
00:00:46 This isn't gonna work, Lenny left. There's no savings left. And so that was That was my first experience at stewardship and go. You know what? This isn't my money. This has got money. Welcome. And thank you for joining us on the inspired stewardship Podcast. If you truly desire to become the person who God wants you to be, then you must learn to use your time, your talent and your treasures for your true calling in the inspired George of podcast who learned to invest in yourself,
00:01:19 invest in others and develop your influence so that you can impact the world. In today's interview with Ryan, England, Ryan and I talk with you about impacting the world. Ryan shares with you some of his top principles that you need to learn to make a dent in the universe. Ryan shares with you his definition of stewardship and what he hopes to leave behind as his legacy and lots more. One reason I like to bring you great interviews like the one you're gonna here today is because of the power in learning from others.
00:02:02 Another great way to learn from others is through reading books. But if you're like most people today, you find it hard to find the time to sit down and read. And that's why today's podcast is brought to you by audible Go to inspired stewardship dot com slash audible to sign up, and you can get a 30 day free trial. There's over 100 and 80,000 titles to choose from, and instead of reading, you can listen your way toe. Learn from some of the greatest minds out there that's inspired stewardship dot com slash audible to get your free trial and listen to great books the same way you're listening to this podcast.
00:02:43 Ryan has the perfect background to be doing what he is doing and, more importantly, the results that he has really show it. Ryan has worked in corporate America for well over a decade. He learned how they attract top talent, and then he repeatedly built top performing teams, and then they oftentimes got messed up and crushed by the corporate reshuffles that happened. I have been there to Ryan, set out to build his own Dream Team and start a digital marketing company, and his client started seeing great returns on that investment as they worked with him and the marketing efforts that he was doing.
00:03:21 But then it's Their businesses were growing, and so was Ryan's. He started getting those phone calls. Clients would call, and they would explain that they needed to back out of the marketing of their business because they didn't actually have enough people or the team that they needed to do the work. And Ryan became determined to help these clients continue growing and set out on a journey to build a system that could help any company attract, hire and retain as much front line top talent as they needed. And now he's worked out a proven process that gets these results for companies all the time.
00:04:01 Welcome to the show, Ryan. Thanks, Scott, for having me. So one question that I've started asking everyone, you know, speaking of brand, right little bit on Brand here is about stewardship, podcast, name inspired stewardship. I should probably ask people about Searchie. Yeah, that only took me, like, 100 and 90 or so episodes to figure out, so Yeah, but I got there eventually, right? Yeah. How do you define stewardship as a person? As a business owner.
00:04:36 And what impact has that definition had on your life? Uh, yeah. So Stewart's up. I think in the simplest terms is just, uh, realizing that what I'm managing, I'm managing, and it's not mine. Ah, you know, this took me. I'm still figuring this out, just to be honest. Uh, but it was a couple of years ago, so Percy let me to break that up. So personally, uh, I remember my first challenge with stewardship was around tithing, and I just started the church.
00:05:12 I'm still at today, so there's probably thio, 12 years ago or so, and I joined a men's group, and I remember we were doing a series on tithing at church and all the guys were like, Yeah, I tied. I do my 10% I do my 10% of the way, 10%. I was like, I I'm the guy that gobs flavors in my wallet and put sitio I got these guys. I mean, they really poor Greenlee. You forget your wallet in the car? Yeah,
00:05:39 Yeah, I have no cash in there. And my credit cards not gonna work. So, um, so they challenge me, Uh, t to really, except the fact that the the money that I had was not my money. I was managing it for God, and, uh, I'm always good at remembering stories in the Bible, but I always forget where I read the stories. But, you know, for who could be trusted with little could be trusted with a lot. And I remember it was it was November and I sat down with my wife and we spread She did the whole thing and I said,
00:06:14 This isn't gonna work. There's not gonna be enough money at the end of the month. Ah, if we do our 10 percent and I prayed a lot about it and you know it was really convicted to do it. So I just said, That's it and they set it up automatically. That was the trick for me was, You know what's important gets automated, and I think we can use that lesson in business as well. It's important. Let's automate it. And so I remember the first time the money got pulled out of my account and we were sweating bullets.
00:06:43 It was it was not. Smells like you know what God, this is. This is a lesson I have to learn and we were obedient in two months later, I get called into my boss's office and freaking out. It was just like I don't know how we're gonna do this. Now remember, she called me in and this is I've got so many stories around. This is crazy. But this one she was Ryan. She goes corporate, looked at the salaries over the last year, and they were looking at salary bands and who was being paid what,
00:07:15 And they've had to recast in salaries. And I'm sitting there thinking, Oh, great I'm gonna get a pay cut. Now she goes out of the 130 people in the department. We've ah, We looked at your salary and they realized that yours was actually the lowest away from the average. And so we're giving you a 16% raise on. And I just remember this and he said so that not only covers thank 10% I was paying, but it uncovers the increase that I now have toe to cover because of the raids and ass out of the blue just out of the blue.
00:07:56 All of a sudden, I find out that I'm the one that had the lowest salary of all the managers, and I get the 16% pay raise right around the time I'm going. This isn't gonna work. Let me left. There's no savings left. And so that was That was my first experience at stewardship and go.
00:08:14 You know what? This isn't my money. This is God's money. And I'm just here to manage,
00:08:18 and I'm here to trust him, and he will take care of me. Uh, you know, Jesus said that even God takes care of the birds and feeds them.
00:08:26 Am I not more important. And so it's been a journey. Don't get me wrong. I've made mistakes on this and I have said No,
00:08:33 God, I earned this. And, um, you know, God price my hands open and says,
00:08:38 Trust me and he's never let me down ever in. Ah, it was 12 years ago. So in 12 years,
00:08:44 I can tell you there are times where we didn't know how we're gonna pay rent and we get a phone call from an attorney from a car accident that we were in eight years ago.
00:08:54 And he goes, There's a bunch of money been sitting here. No one's collected it. So I'm just gonna send you a check.
00:09:01 It's enough to cover rent for the year like it's crazy and that's all. That's all God's timing and God's plan.
00:09:08 And, um, I'll be the first to say that God's timing in my never align, uh, you know,
00:09:15 it's been said if you want to make God laugh, tell him your plans. Um, but I would say personally,
00:09:22 that's been huge understanding that, and it's only been in the last couple of years that I've actually understood that this business isn't mine.
00:09:28 Either This business has gots business, and, uh, I've spent a lot of time praying about, uh am I going in the right direction?
00:09:37 We're doing the things that God wants to do with this business and just giving it to him. Uh,
00:09:43 you know, I just recently have lost a huge client and, ah, that the numbers don't make sense anymore.
00:09:50 And I just I'm at peace with it, knowing that God has a plan and getting rid of that huge client has freed me up to do something else with the business that he wants me to dio so spending a lot of time in prayer and really ah,
00:10:08 accepting the fact that I'm just a Stuart it's actually brought a lot of peace to me. It's it's brought a lot of that.
00:10:14 I remember five years ago, if I had lost a huge client, I wouldn't be sleeping. I'd be stressing out.
00:10:19 I'd be running around everywhere and ah, God's got it, you know, And I am such a the point where if it's going to impact me so much that God wants the house to be foreclosed on because he wants me to move somewhere else.
00:10:34 So be it. Thing is, in my house, we're just managing it. And so it's been It's definitely been a journey,
00:10:42 and I I can think back to the times when, um and I'm sure a lot of your listeners air there.
00:10:48 If they're just getting started back to win. I would hear people tell me their stories, and it's like,
00:10:53 Well, that works for you. You make it sound so easy or hindsight is 2020. I'll be the first to tell you I still struggle with it today.
00:11:04 But just the more that I understand that this isn't mine. And the more that I put my faith in trusting him,
00:11:12 the more he shows up in ways that I couldn't even plan for or begin to describe. And so,
00:11:19 and that's the impact it's had on me. My wife is, um, you know, she struggles with it a lot,
00:11:25 so she stays home and takes care of the kids. She's a little involved in the business, but not that much.
00:11:30 But she's got those stories now, too, and so she's able to go out and say, This is why,
00:11:37 uh, you know, we think the way we do, and we believe the way we do. And,
00:11:41 um, you know, we've faithfully tied for 12 years now and given above the tithe when we are blessed and just understanding that God could do so much more with us than we can.
00:11:53 Well, you know what's funny is talking about vulnerability. One of the reasons that I titled the show inspired stewardship in one of the reasons that I talk about this stuff is I'm I'm working on it,
00:12:08 you know, it's in part. It's like this is a preaching to the choir here. It's like I need to hear it.
00:12:14 I need to hear how folks are dealing with it and what they're doing because I work so often with people around those areas time,
00:12:22 talent and treasures just like you do. And that more often than not, when I dig into it,
00:12:30 it's it's This is one of those big hurdles that we have to get through as business owners. We have to get through it as individuals as people.
00:12:39 It doesn't matter, but it's as we come to accept that it changes the paradigm, like you were just talking about it.
00:12:45 It, and every time it shows up, God shows up. It's not about it's not. It's not a magic trick,
00:12:56 either. It's not karma. It's not the prosperity gospel. It's not. It's just God shows up.
00:13:03 Sometimes God shows up in a way that you didn't expect. Or maybe you didn't want. Yeah, happened.
00:13:10 God, just, uh, yeah. Sometimes the answer I've gotten forgot his No. And that's never fun,
00:13:17 you know? Yeah, you know, e. I thought it was the right thing. I thought I was going where God wanted me to go.
00:13:23 And then it's like, Nope, Yeah, Get back on channel. You need to get back on track.
00:13:29 You're going the wrong direction here. Well, and that reminds me of a story I mentioned earlier that,
00:13:35 uh, you know, I have been asked to leave corporate a couple of times and, uh, one of the most impactful times I had been in a employer and I've been beginning promoted Ah,
00:13:49 large corporation. And there was this new promotion available for me, and my boss was like, go for it,
00:13:54 go for it, go for it. And it was actually gonna make me her peer a different site.
00:13:59 And I was like, Yeah, every single time I applied for every time I interviewed for it like there were roadblocks.
00:14:05 There was just all of these things saying this isn't right. And then it was about 45 days later,
00:14:11 I was asked to leave the company, and, uh, it was interesting because it was in that job is when I was baptized and when I re committed to Christ and I just remember that almost the day that happened,
00:14:24 uh, I could just feel the double just saying I'm gonna get this guy before he gets too into this and all of these roadblocks in all of this resistance and things became so toxic at work.
00:14:35 And it was another two years after that before I was asked to leave. Um, and I would just remember I was working 90 hour weeks and,
00:14:43 um, I was having problems in my marriage, and it was, you know, there was. I was going through a really dark bad time,
00:14:50 and I remember sitting there with my wife. We went out to dinner and she's like, You just need to leave.
00:14:54 You have my permission, like we will figure it out. Just leave and all of a sudden, like all of the weights and all of the stress and everything was gone.
00:15:03 And I look back at that now, almost 15 years later, and I and I look to God.
00:15:09 I see well played because it was that that pressure and that toxicity that made me who I am today.
00:15:19 And if it wasn't for that experience, I don't know that I'd be doing what I'm doing. I'd probably still be working in corporate figuring out why I can't climb the corporate ladder.
00:15:28 But God had a plan for me and it was not to be there. And at the time I was I was renewing my faith and I said I wasn't hearing from God as well.
00:15:38 And so he's like, You know what? I want you out of there. You're not listening. So let's,
00:15:42 um let's push you a little bit and I got pushed a lot and I had no choice but to listen at that point.
00:15:49 And ah, at the time there were times where I was frustrated with God. I was angry at him.
00:15:55 Oh, but I was still in constant communication with him, and now I look back and I think him for putting me through that because that was so such a period of growth for me and ah,
00:16:06 and I needed that. And I believe that God needed me to go through that so that I could do the things I'm doing for him today,
00:16:12 you know? So someone's hearing all of these stories. They've heard us talk over the last few weeks,
00:16:19 and and now they're they're really thinking to themselves. You know, I want to be able to do this.
00:16:24 I want to be able to make an impact. I want to be able to make a dent in the universe.
00:16:29 What would you tell them? Or the top two or three principles or things that they need toe learn so that they can make an impact on the world So that I would say the first thing I notice is a principle.
00:16:42 But the first thing to recognize is that the universe that isn't the entire universe, it's not God's universe.
00:16:50 Ah, that reminds me of the starfish story. Um, where the little kids on the beach and he sees all these beach starfish and he's throwing them back into the ocean.
00:16:58 There's thousands of starfish and he's throwing it out there and this guy walks up to me goes, What are you doing?
00:17:02 You're never gonna make a difference. He throws a starfish in the ocean. Is I made a difference for that one,
00:17:07 right? And recognizing that your universe could be your kids or that your universe could be your team at work or your universe could be that one client that's really latched onto you is really struggling.
00:17:18 Uh, you could make a dent in the universe for them. It doesn't have to be the Steve Jobs Dent in the universe.
00:17:25 Leave a legacy, change the world type of thing. Um, more like Elon musk. Like we see these people,
00:17:32 they're making a dent in the literal universe. Like go into space with all these other things. But realizing that the universe doesn't have to be that big doesn't have to be that mon you that mountain that you feel you have to climber that monumental task.
00:17:46 Uh, I think the other thing for making a dent in the universe has learned to become really vulnerable.
00:17:53 Uh, burn a brown has an amazing ted talk. I've just got a few of them and you know she's talks about vulnerability and she says,
00:18:02 You know, none of us want to be vulnerable, but we love it when others airfone Juno, she goes,
00:18:09 You know, if I were to go up on stage and I all of a sudden got stage fright for whatever reason,
00:18:15 it's human nature. The 500 people in the crowd, they cheer me on, but none of them would trade places with me.
00:18:23 I used to tell people all the time. It's like if you were doing public speaking, it's Nobody shows up at a speech with the mindset of man.
00:18:29 I really hope this guy sucks and fails. Yeah, I mean, think about it. You don't show up with that.
00:18:36 You show up going, man. I hope this guy really does a great job and I enjoy. You want them to succeed?
00:18:42 You know, I want you to fail. And yet what often we walk in thinking, Oh, everyone's waiting for me to screw up.
00:18:47 It's like Yeah, yeah, yeah, and it's the same thing with your team. It's the same thing with your family.
00:18:53 Nobody wakes up and gets out of bed in the morning and says I really hope you screw it up today,
00:18:57 right? Don't. Honestly, they don't even wake up and think, man, I really hope I screw it up today.
00:19:02 Yeah, because that's his business Owners is like, Well, you know, they just you know, they showed up Monday hoping they would suck it their job.
00:19:08 It's like, No, they didn't. You know, it reminds me of something that Emerson Egg Rick talks about in his book Love and Respect.
00:19:16 Great book. If for couples that changed the let me change the directory trajectory of my marriage the time But he when he talks about the way we communicate in the way we hear,
00:19:28 uh, way we listen with our spouses, I have to remember that when my wife says something that I didn't like,
00:19:35 she didn't get out of bed in the morning and say, How can I piss my husband off today?
00:19:39 How can I make him feel more miserable today? Even though what she said may do that, I have to remember that that's never her intention.
00:19:48 And I think a lot of that has to do with vulnerability in the ego. We talked about a while back,
00:19:53 so I think those are things that are really important when you want to make it there in the universe is realized how big the universe is and it's up to you to define it.
00:20:01 Maybe God is defiant, is put, challenging you to define it bigger. Uh, but I think it's It's up to us to define the universe and realize that it's not the world.
00:20:11 Uh, and then I think that the thing is, I learned to become vulnerable, and when you become vulnerable,
00:20:15 you become powerful, and it gives you that opportunity to really make a dent, earn impact in someone's life or lives or even your community,
00:20:25 like it really gives you an opportunity to do that. Ah, I would say those are probably the two biggest things and realized that humility is not the same humiliation,
00:20:36 right? Because humility and vulnerability, they go together for sure. Uh, but they're not bad things.
00:20:45 So, Ryan, if you could travel into the far future maybe 100 150 years, whatever it is and you looked back on your life,
00:20:53 what impact do you hope you've had on the world? Yeah, this was the question. I was not looking forward to think a lot of people tell me this'd is This is probably the hardest questions.
00:21:10 But, you know, there's a saying and I love this. You know, when I was born,
00:21:15 I cried in the world, rejoiced live my life in such a way so that when I pass the world cries will I rejoice And,
00:21:25 um, you know, for me I I struggle with this for a long time. You know, we had kids relate in life.
00:21:32 We didn't want kids, we got married. Remember? A lot of people saying, I just want to make an impact for my kids.
00:21:37 I just want to have a legacy for my kids. And I don't have kids when we're supposed to do.
00:21:42 And now that I have kids, yes, I wantto impact them. And I want to make help them and equip them to make an impact in the world.
00:21:50 Um, but further than that, I want business owners tay feel empowered and feel that being in business doesn't have to be this grind.
00:22:00 And this, uh, this burden that they have to carry that there's a way to open up and be honest and vulnerable with your team and your family and everything else,
00:22:13 and it's amazing how much people will come alongside. You were able to impact. I'm able to impact entire cultures inside of organizations just by teaching the business owner to say thank you and acknowledge people.
00:22:26 And he just changes everything. And ah, you know it. If I'm looking down from heaven and I'm looking at the world in 150 years and I go,
00:22:36 you know what? There's this, this group of families that have been impacted by the way we were able to impact businesses and be able to change the way people think about their teams in the way they grow and everything else.
00:22:50 Because at the end of the day, when I work with a client and I help them change the culture and that changes the environment for a single mom who goes home and pours into her kids every day like that's the impact on making forget the clients.
00:23:06 It's that kid that I will never meet. They got impacted by the work we did. That's really important,
00:23:12 and I have a soft spot for kids, has asked anybody. My daughter has me wrapped around her little finger in her index finger and everything and and even my son.
00:23:25 He's three now, and I just, um, just the way that he's able to just pull at my heartstrings and go,
00:23:31 You know what? This is why I do what I d'oh so that families could go home their kids and have that kind of relationship I have with mine.
00:23:39 So what's coming next for Ryan as you continue on this journey of living at your call and impacting your family and the business owners that you work with and everyone else what's coming next?
00:23:53 Well, we, um we just launched a podcast and ah, that's something that I'm really passionate about.
00:24:03 Hey, I read a lot of books, and I talked to a lot of business owners that read these books about how do you create a good culture?
00:24:09 We joked about nap pods earlier and free meals and all of this stuff, and I think that there's a there's a business culture out there that exists that a lot of people don't want to recognize,
00:24:21 and I call it the blue collar culture. And that's the name of our podcast. Is the blue collar culture,
00:24:27 and the tagline is business results without foosball, flex time or free meals. Onda Lot of the stuff we've talked about is how do you engage your team and how do you motivate your team and keep them and get them trustworthy and feel like they're really moving in The same direction is you.
00:24:43 And I think that the way you do that is just by accepting who you are, accepting the type of culture you haven't just being really intentional about it.
00:24:52 Uh, so the blue collar culture podcast co hosting it. It's a great podcast for people that just are tired of reading another book on how to create amazing culture and realizing that they can't put Xboxes in their room and let people work from home,
00:25:08 because that's not the reality for the majority of businesses. But it seems that that's what all the books are written about now.
00:25:14 So we talked about the book coming out this year. It's going to be around that same topic, the blue collar culture.
00:25:19 But inside of that we're going to be introducing are proven process on How do you hire a new team,
00:25:24 the right people and how do you really create that culture? But beyond the books and the other things that I want to share an impact with the world?
00:25:32 My personal mission statement for both my business and me is inspire business leaders to just challenge the status quo.
00:25:41 Think differently about business and relationships, uh, so that they can go out and focus on the things that matter most to them.
00:25:49 All of us have things that we prioritize. Some of us. It's time with family, some of us.
00:25:54 It's vacations. Some of us just I want to build a big business like we all have things that matter most to us.
00:26:00 And that's what I want to inspire business leaders to do is just to think outside the box, do something that's different,
00:26:05 challenge the status quo of and go make a real impact in the world. Ryan, what else would you like to share with the listers?
00:26:17 You know, I think that a lot of times people hear this stuff, even the stuff we've talked about today and I'm like,
00:26:23 Well, that's great, But how do you do that? How do you make time for that? How do you change that in it.
00:26:31 I said it before and I'll say it again. If you want to make change in the world, look at the mirror.
00:26:37 First, become the change you want to be. Uh, if you want to attract a certain type of person to your business,
00:26:44 become the person that's attracted, that's that will attract those types of people. Um, that's what I've had to do.
00:26:50 And that's what I've spent a lot of time on is just becoming the change I want to see in the world.
00:26:56 Uh, so I think that would sum up a lot of what we've talked about is, uh, just realized that it all starts internally,
00:27:06 starts in our hearts. It starts in our actions, it starts and who we are, um, to become not so.
00:27:15 And then, uh, the other thing, too. If anybody wants more information on this, uh,
00:27:20 the podcast is that blue collar culture dot com, and you can get on there, and we've got an email list that people can get on and we will email you every time a new podcast comes out,
00:27:32 we've got some great speakers, and they're in fact, some of the guests that we have actually live inside of white color businesses.
00:27:38 And they're even telling us that the realities air, not nap pods. It's work from home, so really challenging the status quo there.
00:27:46 And then, of course, my company's website is the core matters dot com and I have a learning library on there where I introduce a lot of the tools and techniques that we use,
00:27:56 uh, for both business leaders and even hiring managers, people that are doing the day to day grind and interviewing a lot of people.
00:28:04 So lots of free resource is on both websites on. And then, of course, when the book comes out,
00:28:08 that will be a blue collar culture dot com. So ah, a lot of opportunity, in fact,
00:28:14 getting ready to ramp up some new contents of new ideas. Some new stories, Uh, and then for people that are local,
00:28:20 we also do a lot of workshops, So we're going to be turning the workshops into some webinars later on in the year for people that aren't here in Arizona.
00:28:30 But ah, so keep an eye out for that, and if you get on, the newsletters will have all that information for you.
00:28:38 You can follow Ryan over on linked in He's Ryan, England spelt e in G l I ine on Facebook.
00:28:47 He's the core matters. Of course, he could find his website and more about his business over at the core matters dot com.
00:28:55 If you wanna find the podcast or the book is that's coming out, that's found over blue collar culture dot com.
00:29:02 And of course, I'll have links to all of this over in the show notes as well. Thanks so much for listening to the inspired stewardship Podcast.
00:29:15 As a subscriber and listener, we challenge you to not just sit back and passively listen. But act on what you've heard and find a way toe live your calling.
00:29:27 If you enjoyed this episode, please, please do us a favor. Go over to inspired stewardship dot com slash iTunes rate all one word iTunes rate.
00:29:42 It will take you through how to leave a rating and review and how to make sure you're subscribed to the podcast so that you can get every episode as it comes out in your feet until next time investor time,
00:29:56 your talent and your treasures develop your influence and impact world

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In today's episode, I ask Ryan about:

  • Some of his top principles you need to learn to impact the world...
  • His definition of stewardship...
  • What he hopes to leave as his legacy…
  • and more.....

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Right around the time I think "this isn't going to work" there isn't enough money, I get a 16% raise.  This was my first experience with understanding this isn't my money, it's God's money. - Ryan Englin

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Episode 566: Develop Your Influence – Interview with Ryan Englin – Part 3

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Join us today for Part 3 of the Interview with Ryan Englin, host of the Blue Collar Culture Podcast...

This is Part 3 of the interview I had with speaker, business owner, podcast host, and great guy Ryan Englin.  

In today’s interview with Ryan Englin, Ryan and I talk with you about developing your influence.  Ryan shares with you his definition of leadership. Ryan and I also talk withyou about having a coaching mindset.  Ryan also shares how his company Core matters helps business owners focus on sustainability in business and lots more.

Join in on the Chat below.

00:00:00 Thanks for joining us on Episode 5 66 of the inspired Stewardship podcast. I'm Ryan, England, With Core Matters and the blue collar culture podcast. I challenge you to invest in yourself, investing others develop your influence and impact the world by using your time, your talent and your treasures to live out your calling. Having the ability to grow much yourself and your business is key. And one way to be inspired to do that is to listen to this inspired stewardship podcast with my friend Scott made her way, have that mindset of like I'm here to help my employees master their craft,
00:00:47 make the calls themselves and be confident the decisions they're making giving them purposes, toe why we're doing what we're doing when we come at it. From that perspective, I think the level of influence you're gonna have over the team is just gonna be exponential. That point. Welcome. And thank you for joining us on the inspired stewardship podcast. If you truly desire to become the person who God wants you to be, then you must learn to use your time, your talent and your treasures for your true calling in the inspired stewardship podcast will learn to invest in yourself,
00:01:22 invest in others and develop your influence so that you can impact the work. In today's interview with Ryan England, Ryan and I talk with you about developing your influence. Ryan shares with you his definition of leadership, and Ryan and I also talked with you about having a coaching mindset. And then Ryan shares how his company core matters, helps business owners focus on sustainability and lots more. One reason I like to bring you great interviews like the one you're gonna here today is because of the power in learning from others.
00:02:04 Another great way to learn from others is through reading books. But if you're like most people today, you find it hard to find the time to sit down and read. And that's why today's podcast has brought to you by audible Go to inspired stewardship dot com slash audible to sign up, and you can get a 30 day free trial. There's over 100 and 80,000 titles to choose from, and instead of reading, you can listen your way toe. Learn from some of the greatest minds out there that's inspired.
00:02:37 Stewardship dot com slash audible to get your free trial and listen to great books the same way you're listening to this podcast. Ryan has the perfect background to be doing what he is doing and, more importantly, the results that he has really show it. Ryan has worked in corporate America for well over a decade. He learned how they attract top talent, and then he repeatedly built top performing teams, and then they oftentimes got messed up and crushed by the corporate reshuffles that happened. I have been there to Ryan,
00:03:12 set out to build his own Dream Team and start a digital marketing company, and his client started seeing great returns on that investment as they worked with him in the marketing efforts that he was doing. But then it's Their businesses were growing, and so was Ryan's. He started getting those phone calls clients would call, and they would explain that they needed to back out of the marketing of their business because they didn't actually have enough people or the team that they needed to do the work. And Ryan became determined to help these clients continue growing and set out on a journey to build a system that could help any company attract,
00:03:51 hire and retain as much front line top talent as they needed. And now he's worked out a proven process that gets these results for companies all the time. Welcome to the show, Ryan. Thanks, Scott, for having me. So, Ryan, when we talk about developing your influence immediately, a lot of times, that word being a leader comes to mind. We've talked about leadership the last few weeks, but how would you actually define leadership? Mmm. You know, I just think of some of the books that I've read and,
00:04:34 you know, the level five leader of Jim Collins talks about that. John Maxwell talks aboutthe level five leader. Uh, honestly, I think you know, I talk a lot about servant leadership. How Jesus great example of a servant leader, but beating from behind. Like a lot of times, I think people think that leadership means you're the boss. You're in charge, you're at the top of the pyramid and I find that a lot of times that's ah,
00:05:02 that's a title. That's like forced leadership. I think that's like level to one or two leaderships. Ah,
00:05:08 positional leadership, right? Yeah, and that's that's not what it is. I mean, people just I think that great leaders and leadership in this case is when people know that you're willing to put their needs in front of yours,
00:05:24 they're gonna follow you. And I think John Maxwell says it great. You know, use any leader that says Leadership is lonely isn't really a leader,
00:05:32 because by definition, to be a leader, you have to have followers. And if you have followers,
00:05:36 it's not that lonely. Um, so I think that leadership is definitely I mean, being a leader is definitely something that you earned.
00:05:44 Uh, you know, positional leadership is it's great. It works, but people aren't bought in. And I think when you get people bought into the direction you're going or the direction you're willing to take them,
00:05:58 I think people will follow you just more naturally, serving them, being there for them, putting their needs in front of yours.
00:06:04 I mean, that's what makes great leaders as a business owner, you know, a lot of times we have to look to find ways to influence inside our business,
00:06:14 influence our team. Sometimes it's our spouse, depending where we are in that journey So how can having a coaching mindset help folks influence their team members,
00:06:27 their spouse, those folks around them? One of the things about coaches there's this big misperception is that,
00:06:37 uh, coaches don't know how to play the game. And I think if that were true, you wouldn't be a good coach.
00:06:45 Uh, we know how the game's played. We know how to play the game. We might not play it as well.
00:06:50 We might not be a star athlete, but we understand the game, and I think one of the best things about the best coaches are the ones that are able to work individually with people.
00:07:04 So I've got a client right now. That is great at change table of it. In fact, they like we haven't changed in the last week.
00:07:12 We need to change. We need to make things better, but he's really good at it because he thinks,
00:07:17 what's the impact to the team when I change? Uh huh. And so he starts thinking about others.
00:07:22 And when he looked at the team, he says, Well, you know what? Me char director's gonna love this change,
00:07:27 but my general manager is gonna hate it Why don't the three of us get in a room and have that conversation and he starts coaching them through it?
00:07:36 He starts getting the HR manager to say, Hey, you know what? I can support the general manager a little bit by doing this,
00:07:41 and he lets them solve the problem. And I think that when you want influence inside your team, it's really giving them that autonomy.
00:07:50 Uh, hey, to make those decisions on their own. Very rarely do I see good coaches, you know,
00:07:58 wagging their finger at somebody saying, You must do this sometimes we have to. Sometimes it's tough love,
00:08:05 but that coaching mindset is really about How do you teach them to fish? How do you empower them to make the decisions?
00:08:14 How do you let them feel in control? It's ah, Dan Pink wrote a book called Dr Talks about Mastery,
00:08:23 Autonomy and Purpose. And as coaches, if we have that mindset of like, I'm here to help my employees master their craft,
00:08:33 make the calls themselves and be confident the decisions they're making, giving them purposes toe why we're doing what we're doing and we come at it from that perspective.
00:08:42 Uh, I think the level of influence you're gonna have over the team is just gonna be exponential. That point,
00:08:50 so is part of what you do over at the core matters. I know your focus. A lot of times for business owners is on growth,
00:08:59 but also on sustainability. How can business owners really begin to look at their influence? Look at what they're doing and think beyond just growing their business,
00:09:12 but actually begin to look at sustaining their business within their circle of influence, but within what they're doing?
00:09:19 Yeah, I think there's a few different areas that all of us business owners have influence in and being able to recognize the level of influence you have in each one.
00:09:29 So a za business owner, we have influence over our team. That's it. It's an easy one.
00:09:35 It's an obvious one. We have influence over our customers, another easy, obvious one. But I think a lot of times people forget that they have influence over their team members.
00:09:43 Families. You know, when you hire somebody, you're not just hiring them. You're hiring their whole family.
00:09:49 We talked about earlier. The the influence that a spouse or family members can have over an employee's performance and so understanding that where you really have influence,
00:10:03 I think, is really important. Uh, you have influence over your vendors, your suppliers, and I think that understanding that if you're having struggles with the suppliers,
00:10:15 they see this a lot of business, and I will have a challenge with the supplier. And they'll just say,
00:10:20 You know what? Forget it. I'm gonna go find another supplier, maybe one that's bigger, that comm better serve me.
00:10:26 That has a bigger team, and they forget that that smaller supplier might be a family owned business like you have influence over that business and that that supply chain,
00:10:38 uh, I think also to as are companies grow and people start to recognize who we are. We get a little bit more of brand awareness all of a sudden in the community,
00:10:49 there's more trucks on the road, or there's more billboards, or there's more talk about the company that you have influence,
00:10:56 and especially for Christian business owners. I think this is a real challenge is how do you bring your faith into the business and have that level of influence that God wants you to have with the business and just having integrity in that.
00:11:15 If people know you're a Christian business owner, they're looking to you to say, Okay, show me the example.
00:11:20 Show me the way and realizing that you have influence over other Christian business owners that are struggling and challenged with this secular culture,
00:11:28 ideal of businesses should be about profits and not people. You know, businesses should be about of making an impact,
00:11:36 no matter what the cost. And, uh, you're influencing people whether you know it or not. Think God's definitely got a plan for me in my business.
00:11:46 And I think about, you know, I've got a client that has almost 200 employees. There's 200 families that I have influence over.
00:11:55 They're not my employees. Yeah, but if I'm influencing my client, my client is influencing them, and those team members are influencing their families.
00:12:03 Like, just think about the exponential reach that I have. So, making sure that I I I stay in integrity,
00:12:11 and I remember, uh, you know, what kind of image do I wanna have? What kind of influence?
00:12:16 So I wanna have because that the reach is just so great. So Ryan, I know you've got a book coming out,
00:12:25 and, you know, the story is always that almost 80% of people say that they want to write a book.
00:12:31 They've got a book inside themselves living in there. Can you talk a little bit about how writing can be used as a tool to expand our influence?
00:12:41 I mean, any tips that you have for that person that says I've got a book inside myself, but they've been able to get it out yet.
00:12:49 Oh, just to be clear, minds not out yet either. So, uh, Onda writing process you?
00:12:56 I just said that it's coming out later this year. So now you actually have to follow through on that.
00:13:00 I don't know. It will be out later this year. Absolutely. But I will tell you that,
00:13:04 um, you know, they say in business that everything takes twice as long and cost twice as much.
00:13:09 Yeah, I think it's really conservative because I've been doing this a long time, and I think sometimes it's definitely more than that.
00:13:16 And I think writing the book is is the same way. It's gonna take twice as long, and it's gonna take twice as much effort probably cost five times worth,
00:13:24 and you think it will. But here's one of the things that I challenge people to dio that say they have a book inside them and we've actually had some clients who have done this back when we were doing the digital marketing is,
00:13:36 um, you know, some people say that blog's air not in favour anymore, and people don't really read blog's anywhere.
00:13:42 They listen to podcasts now they watch videos, and I don't find that to be true. Actually, Ah,
00:13:47 we get a lot of great results from clients over the box. But if you could spend an hour a week writing one block article,
00:13:56 it's 500 words or so. If you did that for a whole year, you'd have 25,000 words written.
00:14:08 You did that for two years. You have 50 1000 words written. That's a book, right? You know.
00:14:15 So I think don't look at that book is a 200 page, 50,000 word project. Look at it as 500 word articles that you can then take those 200 bog articles,
00:14:27 send him to an editor and say, make a book for May. Uh, and I think it's back to that analogy of,
00:14:34 ah, how do you do an elephant? One bite at a time. And it's the same thing with how do you write a book?
00:14:42 One page at a time? And so, uh, when you're doing that, blawg are the block.
00:14:50 I mean, people are getting to read your book and your thoughts and your ideas every week. They're not waiting for this Grand Matt manuscript that you've been working on for years.
00:15:00 Uh, you know, one of the blog's that I just started following and it's a book in my library to read Is Atomic Habits by James Clear and of Great Boaz.
00:15:10 Look at his story of he started blocking eight years ago, and he developed his influence blogging and writing articles.
00:15:19 And then, six years later he's like, You know what? I got enough content here to write a book,
00:15:23 and he took the best of his stuff over the last six years and wrote a book. Ah, and so I think that there's ways to really use writing as a way to expand your influence.
00:15:35 And instead of waiting for that book to come out you know, right. Small social media posts, right.
00:15:40 Small block articles of sharing a newsletter of ideas and thoughts that you have. Uh, for those of you out there that are quick starts for anybody that's familiar with Colby,
00:15:52 Uh, it's ah, it's a great personality test to talk about how we do what we do. Well,
00:15:58 I'm a quick start, very high quick start, which means I've got 20 ideas before I eat breakfast.
00:16:04 19 of them are awful, but there's gold in one of them. And if I just take those ideas and I just put them out there to the world and let the world sift through which ones are good and which ones aren't,
00:16:15 uh, I'll not only be able to capture that influence, but over time I'll be able to write that book.
00:16:20 So, uh, you know another thing for me that writing the book is done is it helped me get really clear on my messaging.
00:16:28 Writing has helped me get really, really clear on how I communicate and the way I communicate what I d'oh of and the ideas that I have,
00:16:38 because I write the book and read it and go, I would never want to read this book. So I have to rewrite it and figure out How would I communicate this message in a way that is impactful and brings value to people?
00:16:52 Because I don't want to write a book just for the sake of writing a book? There's too many of those out there.
00:16:56 Yeah, so really think about the impact that it's gonna have on the people reading it. I think the influence will come.
00:17:06 You can follow Ryan over on linked in He's Ryan, England spelt e N G L. I. In on Facebook.
00:17:15 He's the core matters. Of course, he could find his website and more about his business over at the core matters dot com.
00:17:23 If you wanna find the podcast or the book is that's coming out, that's found over a blue collar culture dot com.
00:17:30 And of course, I'll have links to all of this over in the show notes as well. Thanks so much for listening to the inspired stewardship Podcast.
00:17:43 As a subscriber and listener, we challenge you to not just sit back and passively listen, but act on what you've heard and find a way toe live your calling If you enjoyed this episode,
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00:18:24 your talent and your treasures develop your influence and impact world.

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